For two decades, the world's finest jewelers trusted us with their diamonds. Now, for the first time, we bring that same privilege directly to you.
In 2003, in a modest office overlooking Manhattan's Diamond District, our founder made his first wholesale diamond trade. That single transaction — a parcel of precisely graded stones destined for a Fifth Avenue showroom — would become the foundation of a two-decade legacy built on one principle: deliver quality so exceptional that your reputation precedes every handshake.
Within five years, 2N Diamonds had become a name whispered with respect in the private rooms of the world's most exclusive jewelry houses. From the heritage ateliers of London's Hatton Garden to the master craftsmen of Antwerp's Hoveniersstraat, our diamonds found their way into pieces that adorned royalty, celebrities, and collectors who would accept nothing less than perfection.
We never sought the spotlight. Our clients — the storefronts on Fifth Avenue, the heritage brands of Place Vendôme, the bespoke jewelers of Tokyo's Ginza district — they were our spotlight. Their trust was our currency. Their continued patronage, year after year, was our proof.
For twenty years, we watched from the inside as traditional retailers applied markups of 300% to 500% on the very diamonds we supplied them. A stone we sold for $2,000 wholesale appeared in a glass case with a $8,000 price tag. The customer paid for the marble floors, the chandelier overhead, the salesperson's commission — everything except the diamond itself.
The rise of e-commerce changed the equation. For the first time, it became possible to connect directly with the people who actually wear our diamonds. No intermediaries. No inflated margins. No artifice.
We asked ourselves a question that would reshape our entire business: Why should a retail storefront determine what someone pays for a diamond?
The answer was clear. It shouldn't. And so we opened our doors.
Our pricing isn't a promotion. It's not a gimmick. It's the natural result of a 15-year exclusive partnership with one of the world's three largest lab-grown diamond manufacturers — a relationship forged in mutual trust and reinforced by millions of dollars in annual volume.
Using cutting-edge CVD (Chemical Vapor Deposition) technology, our partners produce diamonds that are chemically, physically, and optically identical to mined stones. Every crystal is grown atom by atom over weeks, then cut and polished by master craftsmen with decades of experience. The result is indistinguishable from nature — except in price.
This partnership allows us to bypass the traditional supply chain entirely: no wholesalers, no distributors, no inflated margins. Every diamond moves directly from creation to certification to your hands. That's why our prices are 45% to 75% below retail — and why they always will be.
Every diamond meets the exacting standards that earned us the trust of the world's premier jewelers. We reject more stones than we accept — because our name is on every one.
Every price is visible. Every diamond is IGI certified. Every specification is disclosed. We believe the best customers are informed customers — and we have nothing to hide.
Our lab-grown diamonds require no mining, no displacement, no environmental destruction. Beautiful stones with a clear conscience and complete traceability from origin to owner.
24/7 personal concierge. Expert guidance at every step. The same dedicated attention we gave to our wholesale partners for twenty years is now yours — no minimum purchase required.
Our relationship doesn't end at the sale. Manufacturing warranty on all engagement and wedding rings. Because standing behind our craftsmanship isn't a policy — it's a promise.
Five offices across three continents. New York, London, Tokyo, Dubai, Hong Kong. Wherever you are in the world, a 2N Diamond specialist is within reach.
Every great house has a story behind its name. Ours is personal.
The "2N" in 2N Diamonds represents two guiding principles that have defined this company since its founding: Near-perfection in every diamond we source, and Near-manufacturer pricing on every piece we sell.
Two promises. Two commitments that have never wavered in over twenty years. When you hold a 2N diamond, you hold more than a stone — you hold the promise of a house that has staked its reputation on delivering both, without compromise, every single time.
Discover what privileged access truly means