The Concierge's Desk

We spent twenty years as a diamond source for the trade — the jewelers, the ateliers, the designers — before we ever opened our doors to you. That means no boutique on Fifth Avenue, no commissioned sales floor, no chain of wholesalers each taking a cut. You buy at the price the industry has always quietly paid. Same diamonds. Same master artisans. At least 45% less than a traditional jeweler. Read our story →

Yes — without exception. Every diamond is a 100% real diamond, independently graded and certified by the International Gemological Institute (IGI). Because our stones are grown rather than mined, they are inherently conflict-free and fully traceable — no troubled supply chain, no ethical asterisk. The IGI certificate for your exact stone arrives with every order. Understand IGI certification →

It is a real diamond, and no — not even a jeweler can tell by looking. A lab-grown diamond is the same carbon crystal, the same 10-on-the-Mohs-scale hardness, the same fire and brilliance as a mined stone. The only difference is origin: ours is created in weeks in a controlled environment instead of over a billion years underground. Under a loupe, at dinner, on her hand — it is simply a beautiful diamond. See how it’s made →

Typically 40–50% — often more on larger stones. A boutique marks a diamond up 200–400% to carry its overhead. We carry none of it, so a piece a luxury jeweler quotes near $38,000 routinely leaves us — same specs, same IGI grade — closer to $20,000. The diamond on her hand looks identical. The difference stays in your pocket. Browse the vault →

F color, VS clarity or better — four to six grades above what most chain jewelers sell at the same price. Only the top tier of what we receive makes it into the collection; the rest is sent back. Every stone arrives with its IGI certificate stating its exact cut, color, clarity and carat, so nothing rests on our word. You see the grade in writing before you ever decide.

Yes — the precise stone, never a stand-in. Every diamond includes a 360° video so you can study its brilliance and scintillation from every angle, plus high-resolution imagery and the IGI certificate for that individual stone. No stock photos, no guesswork. What you inspect on the screen is exactly what arrives at your door.

That’s what your concierge is for — with no commission pushing you anywhere. Tell us the moment, the person, the budget, and we’ll walk you through shape, size and setting in plain language — often recommending the stone one grade down when it’s the smarter buy. Quiet, patient, honest guidance. Reach a specialist at (207) 679-0656 or concierge@2ndiamonds.com.

Over 33,000 certified diamonds, from 0.25 to 13+ carats, in every major shape — Round, Oval, Emerald, Cushion, Pear, Marquise, Radiant, Asscher, Princess and Heart. Our jewelry spans engagement rings, necklaces, earrings, bracelets and tennis pieces in 10K and 14K white, yellow and rose gold. Looking for something specific? We’ll source it. Browse the collection →

Finding the perfect fit is easier than you think. Here are three reliable methods: Pro tip: The average women's ring size in the US is size 7. If you're surprising her and can't measure, size 7 is the safest bet. Need a different size after purchase? We offer ring resizing—just contact your concierge.

Pay at your own pace. We accept every major card, and through PayPal at checkout you can choose 0% interest for 6 months or up to 24 months of extended financing — approved in seconds. The right ring shouldn’t have to wait for the right month. Choose the diamond today; settle it comfortably over time.

Completely. Every transaction is protected with bank-level encryption and processed through secure, PCI-compliant payment partners — we never store your card details. Your information is used only to fulfill your order, never sold or shared. Buying a diamond online should feel as safe as it does exciting.

Yes — this is where most clients fall in love with the process. Send a sketch, a photograph, even a description, and our master artisans return a free CAD rendering of your piece, revised until it’s exactly right before a single diamond is set. Built from scratch, to your vision, typically in 10–14 business days. Begin at the Atelier →

Tell us the date; we’ll protect it. In-stock diamonds and jewelry ship within 24–48 hours by insured courier; custom pieces typically take 10–14 business days. Have an anniversary, a proposal, a flight to catch? Note it when you order or call (207) 679-0656 and your concierge will arrange expedited delivery — so the moment is never the thing that slips.

Fully insured, fully discreet, from our hands to yours. Every order travels by insured courier with signature required, in secure packaging that gives no hint of what’s inside. From the moment it leaves us until it reaches your door it is covered in full — in the rare event of loss or damage in transit, we replace it at no cost. Shipping is always free within the U.S.

Not yet — we currently ship within the United States only, to all 50 states, free and fully insured, with signature on delivery. In-stock pieces typically arrive in 3–7 business days. If you’re abroad and have your heart set on a piece, write to conciergelogistics@2ndiamonds.com and we’ll tell you honestly what’s possible.

You’re never left wondering. Use the Order Tracking portal below — enter your order number and registered phone to see your status in real time, from payment confirmation through delivery. Once it ships, you’ll also receive a FedEx tracking link. Questions any time at conciergelogistics@2ndiamonds.com or (207) 679-0656.

Always — the relationship doesn’t end at the sale. Your concierge remains your point of contact for cleaning, guidance, future pieces, or simply a question, for as long as you own the piece. Lifetime concierge care is part of every purchase, not an upsell. Reach us at concierge@2ndiamonds.com or (207) 679-0656.

Because the name on the box is the one thing you’d be overpaying for. You receive a higher-grade diamond (F/VS), full transparency (360° video and IGI certificate on every stone), a dedicated concierge instead of a commissioned salesperson, and near-manufacturer pricing — at least 45% less for a stone that is, atom for atom, identical to what the boutique would sell you. The real question isn’t why buy from us. It’s why pay more anywhere else. See the difference →